🏆🏆🏆🏆🏆🏆🏆🏆
Clios | 1x Grand, 1x Gold, 1x Silver, 2x Shortlist
Cannes Lions | 1x Shortlist
PRWeek Awards | 1x Winner
Webbys | 1x Nominee
The Overtime Deal
Overtime = more time for great times at the bar. And more money spent on wings and beer. So when the NCAA finally allowed college athletes make money from endorsement deals, B-Dubs gave the 💰 to every player who sent a March Madness game into overtime.
“Buffalo Wild Wings signed PLAYERS in celebration of their overtime heroics”
“The first-ever Buffalo Wild Wings x March Madness NIL class includes 4 stars from overtime games”
“a case study for brands on how to navigate Name, Image, and Likeness deals with student-athletes”
+ Sports Illustrated | Bleacher Report | Fox Business | CBS Sports | New York Post | USA Today | The Washington Times | Yahoo Sports | Bloomberg | BroBible | FanSided | Outsider | Golf Digest + more
➤ 700+ MEDIA STORIES
➤ 3.2 BILLION EARNED IMPRESSIONS
➤ 4X INCREASE IN SOCIAL MENTIONS
➤ #1 TALKED-ABOUT BRAND OF THE TOURNAMENT
RUNNING IT BACK,
EVERY MARCH
Best of all, the Overtime Deal lives on every March Madness, as B-Dubs continues to sign every player who sends a game into overtime during the tournament.
And every year, it continues to generate buzz:
The Washington Post | Bleacher Report | Bleacher Report x2 | Sportico | ClutchPoints | The Spun by Sports Illustrated | Front Office Sports | Sports Illustrated FanNation | Yahoo Sports | Yahoo | NextName | KTVE | The News-Star | On3 | MSN + more
AGENCY: The Martin Agency
CW: Adam Goffstein
AD: Lex Cabrera
CD: Graham Davis
ECD: Jerry Hoak