🏆 Clios | 1x Grand, 1x Gold, 1x Silver, 2x Shortlist
🏆 Cannes Lions | 1x Shortlist
🏆 PRWeek Awards | 1x Winner
🏆 Webbys | 1x Nominee
Overtime = more time for great times at Buffalo Wild Wings. And more money spent on wings and beer. So when the NCAA finally allowed college athletes to make money from endorsement deals, B-Dubs gave the đź’° to every player who sent a March Madness game into overtime.
“Buffalo Wild Wings signed PLAYERS in celebration of their overtime heroics”
“The first-ever Buffalo Wild Wings x March Madness NIL class includes 4 stars from overtime games”
“a case study for brands on how to navigate Name, Image, and Likeness deals with student-athletes”
+ Sports Illustrated | Bleacher Report | Fox Business | CBS Sports | New York Post | USA Today | The Washington Times | Yahoo Sports | Bloomberg | BroBible | FanSided | Outsider | Golf Digest + more
➤ 700+ MEDIA STORIES
➤ 3.2 BILLION EARNED IMPRESSIONS
➤ 4X INCREASE IN SOCIAL MENTIONS
➤ #1 TALKED-ABOUT BRAND OF THE TOURNAMENT
Best of all, the Overtime Deal lives on every March Madness, as B-Dubs continues to sign every player who sends a game into overtime during the tournament.
And every year, it continues to generate buzz:
The Washington Post | Bleacher Report | Bleacher Report x2 | Sportico | ClutchPoints | The Spun by Sports Illustrated | Front Office Sports | Sports Illustrated FanNation | Yahoo Sports | Yahoo | NextName | KTVE | The News-Star | On3 | MSN + more
AGENCY: The Martin Agency
CW: Adam Goffstein
AD: Lex Cabrera
CD: Graham Davis
ECD: Jerry Hoak