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Webbys | 1x Winner
One Show | 1x Merit, 1x Shortlist
SAVE A TREE,
PEE IN A BUSCH
Too much pee can hurt trees. So as the beer brewed for the great outdoors, Busch Light made your pee-pee their duty.
“What ‘Pee in a Busch’ Can Teach Marketers About Provocative Sustainability”
“a hilarious campaign with a serious and helpful purpose behind it”
“Protect the forest.
Pee in a can.”
+ The Drum | Ad Age | Adweek #1 Marketing Morsel | Outsider | Cheddar | Dieline | TheStreet | Foodbeast | iHeart | Trend Hunter | World of Wonder + more
➤ 30M+ EARNED MEDIA IMPRESSIONS
➤ 25K+ SOCIAL MENTIONS
➤ SHARE RATE 2000X BUSCH’S CAMPAIGN AVerage
➤ SOLD OUT IN LESS THAN A WEEK
➤ OVER 5,000 TREES PLANTED
AGENCY: The Martin Agency
CW: Adam Goffstein
AD: Lex Cabrera
CD: Dustin Dodd
CD: Graham Unterberger
GCD: Mike Kelley
ECD: Jerry Hoak
PRODUCTION: Valiant Pictures
DIRECTOR: Danny Corey
MUSIC: Overcoast