Impossible Whopper Eavesdropper

Ever gotten an ad on your phone for something you were just talking about? Really makes it feel like your phone is listening. So we decided to prove it is once and for all, starting with this TV ad that prompted people to talk about the Impossible Whopper out loud for their phones to hear.

We figured out a way to target phones connected to the same household as TVs, so shortly after the ad played on TV, we hit viewers with social and digital ads rewarding them with 1-cent Impossible Whoppers for helping us “prove” our phones are listening.

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AGENCY: MullenLowe
CW: Adam Goffstein
ADs: Lex Cabrera, Cody Ben-Lewis
CDs: Matt Clark, Yelan Tong
GCD: Enrique Camacho