Dogecoin is a cryptocurrency based on a meme. And the Doge Army (dogecoin’s meme-making, Elon-Musk-loving investors) even hijacked 4/20 and renamed it #DogeDay to try to get Dogecoin’s value to $1. But #DogeDay was not going well. Despite all the hype, Dogecoin’s value kept falling, and the Doge Army was sweating – until AXE came in with a simple tweet promising to make a “cryptoscent with a dank musk” if Dogecoin hit $1.

“Dogecoin body spray is real—and the Internet is exploding”

Paper Magazine

“Of Course DogeCoin
Smells Like AXE”

HYPEBEAST

“AXE Celebrates DogeDay With Dogecoin Body Spray”

➤ 2 BILLION IMPRESSIONS

➤ $0 MEDIA SPEND

➤ +10% FOLLOWERS IN 48 HOURS

➤ DOGECOIN +19% ON DROP DAY

With one tweet, Dogecoin instantly stopped dropping and shot all way up to a record-high $0.73. And even though Dogecoin never reached $1, the Doge Army demanded AXE make the DogeCan real. When AXE dropped it, Dogecoin’s value shot up again. Now the whole Doge Army is rocking with AXE. The DogeCan even became a collectible, re-selling on eBay for $420.69 and $469.69 (nice).

DogeCan: The Stick

A year later, on the following Doge Day, AXE dropped the next iteration of the DogeCan - “DogeCan: The Stick”. Except this time you could buy it with Dogecoin and Dogecoin only.